No More White Walls
An initiative built around one simple idea: photography belongs in everyday spaces, not only galleries.
I turn ideas
into things
that exist.
Nacho Martínez Barrio is a multidisciplinary creative, strategist and builder based in Barcelona.
I work at the intersection of creativity, technology, communication, culture and entrepreneurship — especially when an idea needs momentum.
One person.
Many disciplines.
One common thread.
- Photographer
- Filmmaker
- Creative
- Strategist
- Communicator
- Educator
- Founder
- Community builder
- Product builder
My work has always moved across disciplines.
What connects it all is a curiosity for ideas — understanding them, shaping them, connecting the right people and tools around them, and helping them become real.
I spent 12 years at Apple working around creativity, technology, communication, learning and customer experience.
Since then, I have continued building projects across photography, culture, sport, ecommerce, software, communities and digital products.
Things I've built,
made or set in motion.
Some became companies.
Some became communities.
Some became photographs, products, tools or experiments.
All started as an idea.
Nacho Barrio Photo
My photographic and filmmaking practice spanning commissioned, editorial, documentary and personal work.
Nacho Barrio Studio
A creative practice working with brands and organisations through strategy, content and visual storytelling.
RankLedger
Building an intelligence layer for Amazon product research — designed to help sellers find, track and validate product opportunities using historical data and scoring.
Club Tennis Olesa
Leading the transformation of the communication, content and digital ecosystem of a multi-sport club across tennis, padel and pickleball.
AFAO
Agrupació Fotogràfica i Audiovisual d'Olesa
A cultural association created to generate conversations, exhibitions, education and community around photography and visual culture.
Sunny Mondays Club
A meeting point for founders, makers and creative people built around conversation, collaboration and shared momentum.
Palomar — L'Oli d'Olesa
A long-form analogue photography project documenting a disappearing local olive-oil tradition through photography, exhibition, book and film.
CAPRI · Fandom Reigns · 3D Print Now · SKOL Podcast · GameCam · SLÄM · digital tools · ecommerce experiments · prototypes
Ideas need momentum.
- IDEA
- CONNECT
- BUILD
- ACTIVATE
- ITERATE
I tend to move naturally between strategy and execution.
Sometimes that means defining the idea. Sometimes finding the people. Sometimes making the content. Sometimes building the prototype. Sometimes creating the system around it.
Usually, it's a combination of all of them.
I'm most useful when something is still taking shape.
12 years at Apple
shaped how I think.
More than a decade inside Apple taught me how technology becomes useful when people understand it, how ideas scale through systems, how communication changes experiences, and how much execution matters.
I worked across creativity, communication, learning, product storytelling and customer experience in one of the world's most demanding brand environments.
Since then, I have applied that mindset to my own projects, organisations, brands and communities.
Along the way, my work has intersected with organisations, brands and media including:
AppleH&MW BarcelonaMAC CosmeticsBarça TV / Barça ONEEl Periódico de CatalunyaS Moda
Currently.
- RankLedger
- No More White Walls
- Sunny Mondays Club
- Communication, marketing and content at Club Tennis Olesa
- Photography and film through Nacho Barrio
- AI
- digital products
- creative tools
- communities
- new business models
- new ideas
Have an interesting idea?
I'm always interested in meeting people building things worth talking about.
info@makermartinez.com