MAKERMARTINEZPalomar — L'Oli d'Olesa
A long-form analogue photography project documenting a disappearing local olive-oil tradition through photography, exhibition, book and film.
I turn ideas
into things
that exist.
MakerMartinez is a multidisciplinary creative, strategist and builder based in Barcelona.
I work at the intersection of creativity, technology, communication, culture and entrepreneurship — especially when an idea needs momentum.
One person.
Many disciplines.
One common thread.
- Photographer
- Filmmaker
- Creative
- Strategist
- Communicator
- Educator
- Founder
- Community builder
- Product builder
My work has always moved across disciplines.
What connects it all is a curiosity for ideas — understanding them, shaping them, connecting the right people and tools around them, and helping them become real.
I spent 12 years at Apple working around creativity, technology, communication, learning and customer experience.
Since then, I have continued building projects across photography, culture, sport, ecommerce, software, communities and digital products.
Things I've built,
made or set in motion.
Some became companies.
Some became communities.
Some became photographs, products, tools or experiments.
All started as an idea.
Nacho Barrio Photo
My photographic and filmmaking practice spanning commissioned, editorial, documentary and personal work.
NBS Agency
A creative practice working with brands and organisations through strategy, content and visual storytelling. Client work includes Club Tennis Olesa: leading the transformation of its communication, content and digital ecosystem across tennis, padel and pickleball.
Pylos
A system of record for physical artwork, connecting artworks, editions, ownership, custody, location and provenance for artists, collectors, galleries and institutions. In private alpha with the first personally invited users.
No More White Walls
NMWW
A photography print club delivering one premium printed photograph to subscribers' letterboxes each month. Preparing the Shopify store for launch, with the print club as the first offering.
AFAO
Agrupació Fotogràfica i Audiovisual d'Olesa
A cultural association created to generate conversations, exhibitions, education and community around photography and visual culture.
Fandom Reigns
An ecommerce brand bringing fandom-inspired merchandise to fans of fantasy and tabletop gaming.
RankLedger
An intelligence layer for Amazon product research, using historical data and scoring to help sellers find, track and validate opportunities. Currently dormant due to high maintenance costs.
Sunny Mondays Club · CAPRI · 3D Print Now · SKOL Podcast · SLÄM · digital tools · ecommerce experiments · prototypes
Ideas need momentum.
- IDEA
- CONNECT
- BUILD
- ACTIVATE
- ITERATE
I tend to move naturally between strategy and execution.
Sometimes that means defining the idea. Sometimes finding the people. Sometimes making the content. Sometimes building the prototype. Sometimes creating the system around it.
Usually, it's a combination of all of them.
I'm most useful when something is still taking shape.
12 years at Apple
shaped how I think.
More than a decade inside Apple taught me how technology becomes useful when people understand it, how ideas scale through systems, how communication changes experiences, and how much execution matters.
I worked across creativity, communication, learning, product storytelling and customer experience in one of the world's most demanding brand environments.
Since then, I have applied that mindset to my own projects, organisations, brands and communities.
Along the way, my work has intersected with organisations, brands and media including:
AppleH&MW BarcelonaMAC CosmeticsBarça TV / Barça ONEEl Periódico de CatalunyaS Moda
Currently.
- No More White Walls — preparing the print club launch
- Pylos — physical artwork records with the first invited users
- RankLedger
- NBS Agency — including client work for Club Tennis Olesa
- Fandom Reigns
- Photography and film through Nacho Barrio
- AI
- digital products
- creative tools
- communities
- new business models
- new ideas
Have an interesting idea?
I'm always interested in meeting people building things worth talking about.
info@makermartinez.com